Artist / Performer
El Mehdi Ettalabi
ISADAC laureate El Mehdi Ettalabi aka Mehdayev Brayen is an artist with many strings to his bow, including drama and music. Mehdayev’s commitment to the arts extends to cultural preservation, and he aims to be an ambassador for Moroccan culture, promoting diversity and youth empowerment. His work reflects his multiple talents and his devotion to artistic expression in its many forms.
" HEJJAYTI with Chrif AI: A Journey through Memories "
Artistic performance
In this unique performance, entitled "HEJJAYTI Avec Chrif AI: A Journey Through Memories", the artist invites us to discover a world where tradition and advanced technology coexist harmoniously.Here, Mehdayev Brayen embarks on a personal quest plunging him into his precious childhood memories by initiating a dialogue with an artificial intelligence (Chat GPT) that he renames Chrif AI. The performance subtly and skilfully interweaves speech, live music and cutting-edge technology to create a multi-dimensional experimental work.This artistic journey, taking the form of an unlikely dialogue between human and machine, bridges the gap between tradition and innovation, ancestral culture and advanced technology.